Clean ingredients only

Our formulas, toppers, and treats are made with human-grade, non-GMO, responsibly-sourced ingredients.

Nothing artificial

Our food is naturally nutritious and naturally delicious.

Love and lots of science

We tirelessly test our recipes using the latest in pet nutrition research. Then we add extra servings of love and care.

Proven and measured

A unique ratio of macro-nutrients (carbohydrates, fats, and proteins) in our products mimics your pets’ ancestral eating habits for optimal nutritional value. We take into account what's currently known in metabolism and inflammation to create formulas that are scientifically proven to prevent chronic illnesses.

Raw and intelligent

Feeding them raw food is the most effective way to preserve the vitamins and enzymes found in their diets. We freeze-dry our formulas because it’s one of the safest and most convenient ways to preserve nutrients and flavors.